Last updated: 2 November 2026
Essence of Cake respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, make an enquiry, place an order, book a workshop or use our services.
For the purposes of UK data protection law, Essence of Cake is the data controller responsible for the personal information described in this Privacy Policy.
Essence of Cake provides bespoke cakes, cake decorating workshops, afternoon tea, corporate cakes, wedding cakes and related services in London, Portsmouth and surrounding areas.
You can contact us at:
Email: info@essenceofcake.com
London: 020 3784 6030
Portsmouth: 023 9355 2118
WhatsApp: 07999 382516
Website: essenceofcake.com
Depending on how you interact with us, we may collect information including:
your name;
email address;
telephone number;
delivery or event address;
company or organisation name;
information about the cake, event, workshop or service you are interested in;
event, collection or delivery dates;
order and booking information;
correspondence between you and Essence of Cake;
payment and transaction information;
dietary requirements, allergies or other information you choose to provide which is relevant to your order or event; and
technical information relating to your use of our website, such as your IP address, browser, device and website usage information.
We only ask for information that is reasonably necessary for us to deal with your enquiry, order or booking.
We may collect personal information when you:
submit an enquiry through our website;
contact us by telephone, email or WhatsApp;
request a quote;
place an order;
book a workshop, class or event;
make a payment;
provide dietary or allergy information;
give us feedback;
communicate with us through social media; or
otherwise contact or do business with Essence of Cake.
Some bookings or services may be provided through third-party platforms such as Eventbrite or other booking and payment providers. Those services may also collect information directly from you and will process it in accordance with their own privacy policies.
We may use your personal information to:
respond to enquiries;
prepare quotations;
process orders and bookings;
create and personalise cakes or other products;
arrange collections and deliveries;
organise workshops, classes, parties and events;
process payments and maintain transaction records;
communicate with you about your order, booking or enquiry;
provide customer support;
meet dietary, allergy or accessibility requirements that you tell us about;
manage our business and accounting records;
prevent fraud and protect our website and systems;
improve our website and services; and
comply with legal, regulatory and tax obligations.
We do not sell your personal information.
Under UK data protection law, we need a lawful reason for processing your personal information.
Depending on the circumstances, we may rely on:
Contract – where processing your information is necessary to provide a quotation, process an order or booking, deliver our services or take steps at your request before entering into a contract.
Legitimate interests – where processing is reasonably necessary to operate and improve our business, respond to enquiries, maintain appropriate business records, prevent fraud or protect our website and systems, provided those interests do not override your rights.
Legal obligation – where we need to retain or disclose information to comply with tax, accounting or other legal requirements.
Consent – where you have specifically agreed to a particular use of your information, for example certain marketing communications or where consent is required for particular cookies or similar technologies.
You may withdraw consent at any time where consent is the basis on which we are processing your information.
You may provide us with information about allergies, medical dietary requirements or other circumstances that are necessary for us to safely fulfil your order or booking.
Some of this information may constitute special category personal data under UK data protection law.
Where special category information is required and explicit consent is the appropriate legal condition for processing it, we will ask for that consent.
We will only use this information for the purpose for which you supplied it and will restrict access to those who reasonably need it.
Please do not provide sensitive personal information unless it is relevant to the product or service you are requesting.
Where payments are made using a third-party payment or booking provider, your card details may be processed directly by that provider.
Essence of Cake does not need to retain complete payment-card details where these are handled securely by a payment provider.
Payment providers will process your information in accordance with their own privacy policies and security requirements.
We may share information with trusted suppliers and service providers where reasonably necessary to operate our business or provide our services.
These may include:
website and hosting providers;
email and IT providers;
booking and event platforms;
payment processors;
delivery or courier companies;
accounting and professional advisers;
website security providers; and
analytics or technical service providers.
Where you choose to use an external service such as Eventbrite, WhatsApp, SurveyMonkey or a social-media platform, that provider may process information independently under its own privacy policy.
We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal claims.
Some of the technology providers we use may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate protections are in place as required by UK data protection law.
These protections may include UK adequacy regulations or approved contractual safeguards.
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, tax and accounting obligations.
The appropriate retention period depends on the type of information and our relationship with you.
For example, information connected with orders, payments and invoices may need to be retained for several years to comply with tax and accounting requirements, while unsuccessful or general enquiries may be deleted sooner when they are no longer required.
We periodically review the information we hold and securely delete or anonymise information that is no longer needed.
We may contact existing customers about relevant Essence of Cake products or services where the law permits us to do so.
Where consent is required, we will ask for it before sending marketing communications.
You can opt out of marketing communications at any time by using an unsubscribe option where provided or by contacting us at info@essenceofcake.com.
We will still be able to contact you about an existing enquiry, booking, order or other service-related matter.
Our website may use cookies and similar technologies to operate correctly, remember preferences, maintain security and understand how visitors use the website.
Some cookies are necessary for the website to function and do not require consent.
Where we use non-essential cookies or similar technologies that require consent, such as certain analytics or advertising technologies, these will only be used in accordance with applicable consent requirements.
You can control cookies using any cookie controls available on our website and through your browser settings.
Our website may contain links to websites or services operated by other organisations, including booking platforms, social networks and partner websites.
We are not responsible for the privacy practices of those organisations. We recommend reading their privacy policies before submitting personal information to them.
We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
Access to personal information is limited to people and service providers who reasonably need it for the purposes described in this Privacy Policy.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
Depending on the circumstances, UK data protection law gives you rights including the right to:
ask for a copy of the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information in certain circumstances;
ask us to restrict how your information is used;
object to certain uses of your personal information;
receive certain information in a portable format;
withdraw consent where processing is based on consent; and
raise a complaint about how your personal information has been handled.
These rights are subject to certain legal conditions and exemptions.
To exercise your rights, contact us at info@essenceofcake.com.
We may need to verify your identity before responding to a request.
If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to resolve the matter.
You also have the right to raise a complaint with the UK’s data protection regulator.
Information Commissioner’s Office
Website: ico.org.uk
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal obligations.
The latest version will always be published on this page and the “Last updated” date at the top will show when it was most recently revised.